4/7/2023 0 Comments Anomaly agencyIn keeping with each of the other six international Anomaly offices, this space in London is completely open plan, purposefully designed to support Anomaly’s ethos of open, entrepreneurial and collaborative working. An impressive 75% of the floorspace has been used for informal working spaces. This means that there’s somewhere for almost every occasion in the office be it the timber bleachers that double for team meetings and as group work spaces, or the long shared timber benches, or the airport-style cosy chairs looking out over London’s skyline. The client wanted to embrace informal working, so we designed the fit out to make full use of different activity-based working zones. Morgan Lovell were tasked with the design for the newest offices for advertising agency, Anomaly, located in London, England. Location United Kingdom, London, England ,.The agency is structured for innovation and multidisciplinary problem solving – not just the partners, but every member of the team contributes on every project on all levels.Īnomaly have started up to capitalize on the desire among marketers to do things differently – and the inability of many bigger agencies to accomplish that. “They were very conscientious … about how things worked in stores, how the visual language would play into it.” They were great creative and strategic people on a mission to create a vision for their agency to solve client problems,” says Sara Schmid, advertising manager. “They were intriguing to us because they weren’t mired down in a lot of layers. Its real selling point is that its principals have diverse skill sets in interactive marketing, media strategy, and design – as well as advertising – so that clients can have faith they will get a marketing solution rather than an ad campaign. Their aspiration is to be a product developing IP company, marketing their own portfolio of IP as well as doing that for major brands.Īs you might expect from its name, Anomaly is no ordinary agency it is more of a response to the countless calls for agencies to drag themselves into the 21st century.Īnomaly decries tradition and craves revolution. Anomaly, though, launched with these principles at its core.Īnomaly is definitely not an “Ad agency” the company sets store by developing its own intellectual property which it can license to clients in return for share in revenues. Its positioning sounds like a bunch of cliches, because so many agencies are talking about the need to re-gear their approach around the same principles: ideas-led, media-neutral, integrated, multi-disciplinary. It describes itself as a response to the notion that the old agency models “are all broken” and “the traditional solutions are becoming less and less effective”. When a client comes in with an advertising problem, Anomaly addresses it more broadly as a business issue, analyzing everything from design to product development.Īnomaly bills itself very clearly as a new model agency. Eschewing the traditional client/agency relationship, Anomaly works to develop intellectual property for both itself and for its clients… Since its inception in 2004, the founders and directors have truly shown a different way of doing things, blurring the borders between providing traditional marketing services and working as a business development partner. In Anomaly’s case, it’s praise that tells us what to expect. Why wouldn’t you want to seek out and massage trusted third-parties to generate this kind of lavish praise. I’ve seen this reticence even at agencies with savvy PR partners. The copy hits all of the current client-think hot buttons (“thinks different, new model agency, idea-led, structured for innovation.”) You know that Anomaly is cranking its PR machine and/or its leaders are as good at promoting themselves as they are promoting their clients. Strangely most agencies are a bit too reticent when it comes to PR. What more could the agency possibly say about themselves that would inspire an incoming call from a mega client? The agency Anomaly (one of the most effective agency brand names by the way – a perfect agency brand name for our times), kicks it by just listing its excellent press from major league publications. Read them here. Unfortunately, most agency About Us sections are uninspiring. Like most websites, advertising and digital agency websites have About Us sections.
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